ANSHARY, MUHAMMAD AL IKBAL (2022) Analisis Pengaruh Manajemen Properti Terhadap Keputusan Konsumen Membeli Rumah Pada Perumahan BTN Graha Reksa Kencana Di Kota Kendari Sulawesi Tenggara. KTTA thesis, Politeknik Keuangan Negara STAN.
![[img]](http://eprints.pknstan.ac.id/style/images/fileicons/text.png) |
Text (Cover)
01. Cover_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (62kB) |
|
Text (Abstrak)
02. Abstrak_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (54kB) |
|
Text (Daftar Isi)
03. Daftar Isi_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (56kB) |
|
Text (BAB I)
05. Bab I_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (108kB) |
|
Text (BAB II)
06. Bab II_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (24kB) |
|
Text (BAB III)
07. Bab III_Muhammad Al Ikbal Anshary_2302190355.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (728kB) |
|
Text (BAB IV)
08. Bab IV_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (8kB) |
|
Text (Daftar Pustaka)
09. Daftar Pustaka_Muhammad Al Ikbal Anshary_2302190355.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (9kB) |
Abstract
Manajemen properti merupakan pengaturan kegiatan yang saling berhubungan, seperti mengatur investasi, manajemen sumber daya manusia, mengatur suatu investasi, fasilitas serta manajemen portofolio suatu properti. Untuk mengetahui pengaruh lokasi perumahan, kualitas bangunan, harga rumah, fasilitas perumahan dan aksesibilitas terhadap keputusan konsumen membeli rumah pada Perumahan BTN Graha Reksa Kencana di Kota Kendari. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah dengan metode studi kepustakaan dan metode studi lapangan menggunakan kuesioner, wawancara dan survei secara langsung. Pada penelitian ini terdapat 72 rumah yang berpenghuni dengan sampel yang diambil dari 30 rumah secara acak. Dalam penelitian ini, peneliti menggunakan lima variabel bebas yaitu lokasi perumahan (X1), kualitas bangunan (X2), harga rumah (X3), fasilitas perumahan (X4), dan aksesibilitas (X5) dengan variabel terikat yaitu keputusan konsumen dalam membeli rumah di perumahan BTN Graha Reksa Kencana. Berdasarkan penelitian yang dilakukan maka dapat disimpulkan terdapat pengaruh pada lokasi perumahan, kualitas bangunan, harga rumah, dan fasilitas perumahan terhadap keputusan konsumen membeli rumah di perumahan, sedangkan aksesibilitas tidak terdapat pengaruh terhadap keputusan konsumen membeli rumah di perumahan./ Property management is the arrangement of interrelated activities, such as managing investment, human resource management, managing an investment, facilities and portfolio management of a property. To determine the effect of housing location, building quality, house prices, housing facilities and accessibility on consumer decisions to buy houses at BTN Graha Reksa Kencana Housing in Kendari City. The research method used is quantitative with a descriptive approach. The data collection technique used is the literature study method and the field study method using questionnaires, interviews and direct surveys. In this study there were 72 inhabited houses with samples taken from 30 houses randomly. In this study, researchers used five independent variables, namely housing location (X1), building quality (X2), house prices (X3), housing facilities (X4), and accessibility (X5) with the dependent variable being the consumer's decision to buy a house in housing. BTN Graha Reksa Kencana. Based on the research conducted, it can be concluded that there is an influence on housing location, building quality, house prices, and housing facilities on consumer decisions to buy houses in housing, while accessibility has no influence on consumer decisions to buy houses in housing.
| Item Type: | Thesis (KTTA) |
|---|---|
| Uncontrolled Keywords: | Manajemen Properti, Keputusan Konsumen, Aksesibilitas, Kualitas Bangunan, Property Management, Consumer Decisions, Accesibility, Building Quality |
| Subjects: | 300 – Social sciences > 330-339 Economics > 333 Economic of Land and Energy > 333.332 Value and Price of Land PKN STAN Subject Area > Manajemen Risiko |
| Divisions: | 63421 Diploma III PBB/Penilai |
| Depositing User: | Perpustakaan PKN STAN |
| Date Deposited: | 14 Feb 2023 04:36 |
| Last Modified: | 14 Feb 2023 04:36 |
| URI: | http://eprints.pknstan.ac.id/id/eprint/890 |
Actions (login required)
 |
View Item |