Yuniarianto, Alfiana (2022) ANALISIS KINERJA KEUANGAN DAN STRATEGI PT BANK JAGO TBK DALAM INDUSTRI BANK DIGITAL DI MASA PANDEMI COVID-19. KTTA thesis, Politeknik Keuangan Negara STAN.
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Abstract
Pandemi Covid-19 memberikan dampak signifikan pada berbagai sektor kehidupan manusia, salah satunya adalah sektor jasa keuangan dalam industri perbankan. Pandemi Covid-19 yang membatasi ruang interaksi manusia membuat bank perlu beradaptasi dengan teknologi digitalisasi. PT Bank Jago Tbk lahir sebagai salah satu pelopor bank digital pertama di Indonesia. Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Bank Jago Tbk ditinjau dari rasio likuiditas dan solvabilitasnya secara trend, yaitu tahun 2018‒2021 dan dibandingkan dengan rata�rata rasio yang sama dengan perusahaan-perusahaan di industri sejenisnya. Penelitian ini juga membahas terkait strategi resiliensi yang dilakukan oleh PT Bank Jago Tbk dalam mempertahankan perusahaannya di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini adalah metode studi kepustakaan dan metode analisis laporan keuangan. Data yang digunakan berupa data sekunder perusahaan terkait pada tahun 2018‒2021. Hasil penelitian ini menunjukkan bahwa rasio likuiditas dan solvabilitas PT Bank Jago Tbk tidak berada dalam kondisi baik, namun masih lebih sehat jika dibandingkan dengan rata�rata rasio industri bank digital. Penelitian ini juga menunjukkan bahwa PT Bank Jago Tbk menerapkan strategi resiliensi yang membuatnya berhasil mempertahankan eksistensi dan mengembangkan usahanya ditengah hantaman pandemi Covid-19. The Covid-19 pandemic has had a significant impact on various sectors of human life, one of which is the financial services sector in the banking industry. The Covid�19 pandemic, which limits the space for human interaction, has made banks need to adapt to digitalization technology. PT Bank Jago Tbk was born as one of the pioneers of the first digital bank in Indonesia. This study aims to analyze the financial performance of PT Bank Jago Tbk in terms of its liquidity and solvency ratios in a trendy manner, namely in 2018‒2021, and compared to the average ratio of the same companies in similar industries. This research also discusses the resilience strategy carried out by PT Bank Jago Tbk in maintaining its company during the Covid-19 pandemic. The research methods used in this study are literature study methods and financial statement analysis methods. The data used is in the form of secondary data from related companies in 2018‒2021. The results of this study show that the liquidity and solvency ratio of PT Bank Jago Tbk is not in a good condition, but still healthier when compared to the average ratio of the digital bank industry. This research also shows that PT Bank Jago Tbk implements a resilience strategy that has made it successful in maintaining its existence and developing its business amid the impact of the Covid-19 pandemic.
| Item Type: | Thesis (KTTA) |
|---|---|
| Uncontrolled Keywords: | Pandemi Covid-19, Analisis Rasio Keuangan, Strategi Resiliensi, Covid-19 Pandemic, Financial Ratio Analysis, Resilience Strategy |
| Subjects: | 600 – Technology (Applied Sciences) > 650-659 Management and Auciliary Service > 657 Accounting > 657.3 Financial Reporting PKN STAN Subject Area > Akuntansi Keuangan |
| Divisions: | 62401 Diploma III Akuntansi |
| Depositing User: | Rahmat Hidayat |
| Date Deposited: | 04 Nov 2022 06:57 |
| Last Modified: | 04 Nov 2022 06:57 |
| URI: | http://eprints.pknstan.ac.id/id/eprint/441 |
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