PENILAIAN ASET BERSEJARAH: STUDI PADA CANDI PRAMBANAN

Lasahido, Fitri Annisa (2024) PENILAIAN ASET BERSEJARAH: STUDI PADA CANDI PRAMBANAN. Skripsi thesis, Politeknik Keuangan Negara STAN.

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Abstract

Candi Prambanan merupakan situs warisan dunia yang perlu dilestarikan. Dalam rangka pelestarian Candi Prambanan, perlu diketahui nilai ekonomis dari Candi Prambanan. Nilai tersebut dapat digunakan untuk mengoptimalkan pendapatan guna meningkatkan dana untuk pemeliharaan. Selain itu, nilai Candi Prambanan dapat meningkatkan kesediaan membayar masyarakat untuk berkunjung ke Candi Prambanan. Penilaian Candi Prambanan dilakukan dengan metode biaya perjalanan individu melalui regresi poisson untuk mengidentifikasi variabel yang berpengaruh terhadap jumlah kunjungan wisatawan. Data yang digunakan merupakan data primer yang didapatkan dari hasil wawancara terhadap wisatawan Candi Prambanan dengan sampel sebanyak 185 responden melalui metode purposive sampling. Penelitian ini menghasilkan WTP wisatawan Candi Prambanan yang berkisar antara Rp44.817 hingga Rp740.355. Faktor yang memengaruhi jumlah kunjungan wisatawan secara signifikan adalah biaya perjalanan. Surplus konsumen rata-rata pengunjung Candi Prambanan sekitar 20 juta rupiah dan nilai ekonomis Candi Prambanan sekitar 35 triliun rupiah. Hal ini menunjukkan tingginya minat dan apresiasi wisatawan lokal dan mancanegara terhadap situs warisan bersejarah ini. Prambanan Temple is a world heritage site that needs to be preserved. In order to conserve Prambanan Temple, it is necessary to ascertain its economic value. This value can be utilized to optimize revenue to increase funds for maintenance. Additionally, the value of Prambanan Temple can enhance the willingness to pay of the public to visit it. The assessment of Prambanan Temple was conducted using the individual travel cost method through Poisson regression to identify variables influencing the number of tourist visits. The data used were primary data obtained from interviews with Prambanan Temple visitors, with a sample size of 185 respondents through purposive sampling method. This study resulted in the Willingness to Pay (WTP) of Prambanan Temple visitors ranging from Rp44,817 to Rp740,355. The factor significantly affecting the number of tourist visits is travel cost. The average consumer surplus of Prambanan Temple visitors is approximately IDR 20 million and the economic value of Prambanan Temple is around IDR 35 trillion. This indicates the high interest and appreciation of both local and international tourists towards this historic heritage site.

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